PUA’s simply put are potentially unwanted applications. These apps convey a plethora of software bundled up into one. And most people would rather not have them.
The reason why these programs are potentially unwanted lies in the design and operation of the software, which in many cases runs counter to what would normally be expected for a secure business environment, or the system of a private user. In particular, there may be concerns about how these applications store and handle user data, or exercise privileges that allow them to monitor and modify system settings.
Source: Finjan
Want to know how to block these kinds of apps?
Handling these issues are quick and easy. Go to the Windows Security setting screen and click on App & browser control. Choose Reputation-based protection settings. Once you’re on that screen, enable the ‘Potentially unwanted app blocking‘ option.
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